Twitter Advertising allows brands to advertise directly through Twitter posts. These ads appear at the top of tweets sent by your followers. They allow you to connect with potential customers and provide valuable content to your audience.
Twitter ads allow businesses to reach new customers at little cost. Now is a great time to run your first campaign.
There’s no minimum budget to advertise on Twitter, so Twitter ads cost as much or as little as you like.
When starting off with Twitter advertising, it’s important to set yourself up properly. For example, don't try to do everything at once. Start slow and work your way up. Also, remember that there aren't any hard rules for creating effective campaigns.
Enter your name for your ad group and choose a starting date and ending date if you'd like.
Targeting Options Help You Choose The Right Audience For Your Ad And Maximize Your Budget.
Start by defining your target market. Who do you plan to reach? What demographics should you focus on? How old are they? Where are they located? Which languages do they speak? Do they prefer mobile devices or computers? And finally, what technologies do they use?
Location Targeting lets you find customers within a specified radius around any address. For example, let's say you're looking to sell a new iPhone 5S at Walmart locations near Atlanta. Location Targeting would allow you to search for nearby stores using GPS coordinates. And once you've identified those stores, you could narrow down the list further by searching only for iPhones sold at Walmart stores located within 30 miles of the targeted addresses.
The Audiences feature lets you target ads to Twitter users who share similar characteristics, including interest, location, language preferences, and behavior. For example, you could advertise to sports fans during sporting events or at concerts, or to those interested in travel destinations around the globe.
You'll see an estimate of how many people will view your ad after adding location targeting options like city, state, country, age range, gender, interests, etc.
If you would like to send messages only to specific groups of followers, you can do that too. Just click “Create List” at the top left corner of any page on Twitter. Then select the name of the list you created above. Finally, add the names of the lists you wish to receive tweets from within the dropdown menu.
To the right of the screen, you'll see three choices: Where would you like your ads displayed?
If everything has gone well so far, you'll see a green checkmark next to each option. You can now choose whether you'd prefer to run ads manually or automatically. If automatic, we'll begin running them within 24 hours. Please note that if you have opted into Twitter Audience Network advertising, there could be a delay before any impressions appear.
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